News and Press

Dr. Ahmad on Rhinoplasty in Elevate Magazine

Dr. Ahmad is featured in the latest issue of Elevate Magazine, Canada’s cosmetic enhancement authority that has provided coverage on anti-aging, wellness, and enhancement for over 10 years. The feature, 4 Common Plastic Surgery Myths Debunked, “sifts through the junk for the facts and truths about cosmetic enhancement.”

As the Director of Research and Education at The Plastic Surgery Clinic, Dr. Ahmad is committed to developing research in order to further the art and science of plastic surgery, continuing to improve the care that we provide for our patients. Further to that goal, he is similarly invested in improving patient knowledge and understanding of cosmetic medicine with the belief that an informed patient is an empowered patient.

The abundance of information currently available online for patients allows for an unprecedented number of resources for prospective patients, which is an important and powerful tool. At the same time, some of this information can confuse, mislead and deter patients from perfectly safe and effective procedures. Dr. Ahmad hopes that contributions to features like this one will help to clear up some of the popular misunderstandings surrounding plastic surgery.

In this feature, Dr. Ahmad addresses a common misconception about rhinoplasty—specifically that nose surgery usually takes more than one procedure and that patients are frequently required to return to their surgeon for corrections. The truth is, revision rates for rhinoplasty vary greatly, although one study placed the typical revision rate at less than 10% of all patients. As Dr. Ahmad explains, there are two important considerations for nose surgery patients that can significantly reduce the chances that a revision surgery will be necessary.

“The first is the surgeon’s experience,” he explains in the article. “What type of training do they have? How many surgeries have they performed? And do they perform revision rhinoplasty?” Following this concern, the second important factor is to make sure that the patient and the surgeon have a similar point of view in terms of their aesthetic goals for the patient’s nose. It’s helpful if both patient and surgeon share common ground on what they think makes an attractive nose and that both share the same understanding of the goals for nose surgery. As Dr. Ahmad explains, one way to help achieve this is during the consultation process. By looking at a wide range of the surgeon’s before and after photos and by having a very open and honest conversation about the prospective surgery, a patient can determine if they are on the same page and also get a good sense of their doctor’s aesthetic sensibility.

Dr. Ahmad on Rhinoplasty

As a practitioner of both primary and revision rhinoplasty, Dr. Ahmad has an extensive level of experience with nasal surgery. If you’re considering rhinoplasty or any other cosmetic surgery procedures and have lingering questions, call us toll free at 1-866-803-6415 or fill out the request for information at the bottom of this page to book a free consultation with him today.


Dr. Lista on CoolSculpting in the Toronto Star

Toronto CoolSculptingThe Toronto Star recently published a feature with Dr. Lista all about CoolSculpting. They wanted to know: why are so many men are attracted to this non-surgical fat freezing procedure?

The article’s author Robert Cribb (pictured here with The Plastic Surgery Clinic RN Jenny and our actual CoolSculpting patient, Josh, at our Toronto clinic) explains that men everywhere have been looking to find the right balance in the pursuit of six pack abs and a six pack of beer among friends. One common thing we hear from both male and female CoolSculpting patients is that they’ve tried everything. They’ve stuck to healthy diets, worked out regularly, and managed to maintain an overall weight that they’re happy with. But still, not matter how hard they try, they find they have those unwanted, stubborn pockets of fat around their midsection, back, or thighs. No matter how hard they try to follow the strictest lifestyle parameters, it just won’t go away.

That’s where revolutionary CoolSculpting comes in. Developed by scientists at Harvard, this groundbreaking treatment uses the science of cold to eliminate fat cells for good. Our patients love it because there’s no surgery and no downtime required. For one hour, consistent cold temperatures are applied by the CoolSculpting applicator to the targeted areas of unwanted fat. Because fat freezes at higher temperatures than water, only fat cells are killed while the surrounding tissues are left unharmed. Over the three months that follow a CoolSculpting treatment, the body naturally processes and eliminates these dead cells, eventually revealing a more trim and contoured silhouette.

As Dr. Lista explains in the article, half of the patients who visit The Plastic Surgery Clinic for CoolSculpting appointments are men who are usually targeting stubborn fat around the love handles, abdominal, and back areas. This even gender split is not something Dr. Lista sees in any other cosmetic or surgical procedure performed at the clinic. “Men are kind of chicken so they don’t like have to have surgery,” he says. “This is something you can do on your lunch break.”

Read the full article here to find out more and learn more about the reasons our patient Josh chose CoolSculpting treatments.

Watch the Toronto Star video feature:

Josh’s before and after:
CoolSculpting before and after photo


Our Surgeons Win Best Moderators Award for Breast Augmentation Panel

breast augmentation panel awardThe annual meeting of The American Society of Aesthetic Plastic Surgeons (ASAPS) brings together plastic surgeons and industry professionals from around the world to advance the science, art, and safe practice of aesthetic plastic surgery. As ASAPS President Michael C. Edwards MD (pictured in the middle) explains, “dedicated exclusively to aesthetic surgery and cosmetic medicine education, The Aesthetic Meeting has become the gold standard in higher education” featuring “an array of new techniques, key research findings, and helpful information.”

At this year’s edition of The Aesthetic Meeting held in Montreal, Dr. Lista and Dr. Ahmad received the award for Best Panel Moderators. In 2014, they presented a panel on breast augmentation titled “Breast Implants—Shaped vs Round: Can you tell the difference?” Before their presentation, they requested before and after photos of breast augmentation patients from 8 of their colleagues who live in cities across North America. They specifically requested a combination of images of patients who had received round shaped breast implants and others who received anatomic teardrop shaped breast implants. The collection of images was randomized and displayed during their panel presentation.

At the panel, audience members made up of fellow cosmetic surgeons from around the world were given electronic response devices so that they could answer questions in realtime. A breast augmentation before and after photo was displayed onscreen and audience members were asked to identify which type of implant was used—round or teardrop. After displaying the photos of 20 different patients (a balance of 10 with round implants and 10 with teardrop implants), four distinguished plastic surgeons discussed the topic while the results were tabulated. Dr. Lista and Dr. Ahmad then proceeded to show the audience the results of their survey, and the outcome was pretty surprising.

Interestingly, it turned out the surgeons in the audience were unable to distinguish the difference between a round implant and an anatomical implant. They only guessed the correct implant correctly 48% of the time, essentially the same odds as if they had flipped a coin to decide. This would indicate that, even from the point of view of highly experienced surgeons who perform this operation regularly, there’s really no difference in how round breast implants and teardrop breast implants look. Thanks to this significant and surprising finding and to their innovative approach to the panel presentation, Drs. Lista and Ahmad were honoured to receive the best panel moderators award.

While the audience was unable to reliably identify the type of implant used from before and after photos, the shape of breast implant used for breast augmentation plays a very important role in achieving the most natural looking result possible. Dr. Lista explains why in this video.


Dr. Lista Talks Non-Surgical Eye Lift on CHUM FM

Dr. Lista was recently invited to be a guest on the Roger, Darren, and Marilyn show to talk about popular trends in non-surgical treatments and new advances in non-invasive approaches to surgery.

One of the main topics discussed on air focused on a condition that affects younger and older patients alike: puffy areas underneath the lower eyelid. Some people who have small deposits of fat below the eye are unhappy with the appearance that it creates. While it may not seem very noticeable to anyone else, we have met several patients over the years who feel self-conscious, uncomfortable, and unsatisfied by the look of this puffiness. In the past, surgeons would have to perform an operation in order to remove the fatty deposits. But nowadays, with a precise injection of dermal fillers, the look of the puffy area can be greatly improved. Listen to the full interview for more details on how this process works.

Other topics covered in this discussion include:
– what are the common aesthetic procedures that people in their 20’s are interested in?
– does Dr. Lista ever advise patients not to go ahead with a procedure?
– is there a minimum age Dr. Lista suggests for patients wanting plastic surgery or injections?
– what are the top procedures across the board, whether surgical or non-surgical?
– is it true that injections for wrinkles are preventative?


Dr. Ahmad Appointed to the ASAPS Board of Directors

Dr. Jamil AhmadWe are happy to announce that Dr. Jamil Ahmad, Director of Research and Education at The Plastic Surgery Clinic, has been appointed to the Board of Directors of the American Society for Aesthetic Plastic Surgery (ASAPS). He is only the second Canadian to ever be appointed to this board.

The American Society for Aesthetic Plastic Surgery (ASAPS), founded in 1967, is the leading professional organization of plastic surgeons certified by the American Board of Plastic Surgery (ABPS) or the Royal College of Physicians and Surgeons of Canada (RCPSC) who specialize in aesthetic plastic surgery. With over 2,600 members in the U.S., Canada, and many other countries, ASAPS is at the forefront of innovation in aesthetic plastic surgery around the world. The mission of ASAPS includes medical education, public education, and patient advocacy.

The requirements for membership in the American Society for Aesthetic Plastic Surgery (ASAPS) are designed to encourage application by trained and experienced plastic surgeons who concentrate their practices in performing cosmetic plastic surgery of the face and the entire body. ASAPS membership remains an exclusive privilege for those plastic surgeons who possess the necessary qualifications. Only board certified plastic surgeons are eligible to be accepted into ASAPS membership. Physicians who have been trained in specialties other than plastic surgery are not eligible for membership in ASAPS.

In addition to his appointment to the ASAPS Board of Directors, Dr. Ahmad also serves as the Vice Chair of the ASAPS Annual Meeting Program Committee. He is responsible for planning continuing medical education in aesthetic plastic surgery for ASAPS members around the world. Additionally, he is the Co-Chair of the ASAPS Premier Global Hot Topics where the latest surgical techniques and technology in aesthetic plastic surgery are introduced.

We want to congratulate Dr. Ahmad on this achievement and look forward to his continued contributions as an active participant in current research and education.